Digital Replica Bill (AB 1836) Implements Clear Guidelines For Using Realistic Computer-Generated Likenesses

California’s Digital Replica Bill (AB 1836) prohibits unauthorised use of digital likenesses, including deceased individuals. Violators face penalties of at least $10,000 or actual damages, therefore enabling greater respect for personal and intellectual property rights in digital representations.

Digital Replica Bill (AB 1836) Implements Clear Guidelines For Using Realistic Computer-Generated Likenesses

Digital Replica Bill Targets Unauthorised Use of Likenesses

As of 1 January 2025, California’s Use of Likeness: Digital Replica Bill (AB 1836) has entered into force, ushering in a new era of legal protections against the unauthorised use of individuals’ digital likenesses.

This nascent legislation establishes clear rules around how computer-generated, highly realistic digital replicas of individuals can be used, particularly posthumously.

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