UK Competition Watchdog Probes Google’s Strategic Market Status

The UK Competition and Markets Authority is investigating Google’s search and advertising services for potential market dominance. A public consultation aims to address concerns over transparency, fairness, and competitive practices in the digital advertising sector.

UK Competition Watchdog Probes Google’s Strategic Market Status - Competition and Markets Authority

Google’s potential strategic market status under scrutiny by UK Competition and Markets Authority

The United Kingdom’s Competition and Markets Authority (CMA) has launched a public consultation as part of its investigation into Google’s general search and search advertising services.

This consultation, open until 3 February 2025, marks a crucial step in assessing whether Google should be designated as having Strategic Market Status (SMS) under the Digital Markets, Competition and Consumers Act 2024.

Such a designation could pave the way for pro-competition measures and stringent oversight of Google’s practices in the UK.

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